August Schell Brewing Company announces the return of its “Firebrick for Firefighters” program, donating a portion of sales from every case and keg of Firebrick Vienna Lager sold in 2022. “Giving back has always been part of our DNA here at Schell’s,” said Ted Marti, president of August Schell Brewing Co. “I believe in our community. It’s been good to us, so we want to be good to them.”
The brewery and its distributors are donating funds to MnFIRE, the Minnesota Firefighter Initiative (mnfireinitiative.com), and the St. Paul Fire Foundation (stpaulfirefoundation.org) to help firefighters throughout Minnesota as well as other organizations within their six-state sales region.
“Funds from the 2022 initiative will continue to support the overall mission of providing Minnesota’s firefighters with the tools they need to prioritize and protect their health,” said MnFIRE President George Esbensen.