Kidde, a trusted leader in fire safety for more than 100 years, has introduced the next phase of its Cause For Alarm campaign, focused on helping families prioritize fire safety. Candid conversations about fire safety are often dismissed because many parents find it hard to imagine they will ever experience a fire in their home. In fact, 40% of people believe they are more likely to win the lottery or get struck by lightning than experience a home fire. However, over 1,000 people have died in house fires across North America this year – including children. To help inspire people to prioritize fire safety, Kidde is launching its new “Living Jingle,” an emotional plea and call to action – directly from the voices of children who have been impacted by house fires.
The Living Jingle features the voices of brave children who have survived house fires, reminding all who listen that the risk of a home fire is real for everyone.