PHOTOS: The beer is called The Great Fire and it is a traditional Bavarian Smoked Red Lager. The release event is set for 11 a.m. to 5 p.m. Saturday and will coincide with Root for Conroe’s Arbor Day event and the 60th Annual Conroe Go Texan parade both taking place in downtown Saturday. “The great fire is a historical event that’s very important to us because The Gentry Building was the first building to be finished with construction after the fire,” said Dylan Emmons who owns Fass with his dad, Tom and cousin, Aaron Edrington. “We’ll be releasing our annual beer that pays tribute to that event. It’s a traditional Bavarian Smoked Red Lager that has a very unique campfire and smoke aroma.” Conroe’s big fire of Feb. 21, 1911, was so significant to the town, it is the subject of a Texas State Historical Marker downtown and it is still being commemorated 114 years later.
