Demand for new firefighters for both paid and volunteer positions is the highest it’s been in years at fire departments around the Greater Rochester Area and State of New York. But attracting a new field of recruits will require sorting through more complex issues compared to what other first responding agencies are dealing with when it comes to staffing. When looking at 911 call volumes, a lot more is being asked these days of our local firefighters compared to just 20 years ago. And leaders of local fire departments say that’s contributing to a decline in recruitment and volunteers as the pace of work life becomes difficult to make time for family. Now that state is looking at reform. Henrietta Fire District Chief Mark Cholach, began as a volunteer firefighter more than 30 years ago. Since then, his team has lost about a third of the volunteers.