Join us for the first ever FireCrucible brought to you by the Western Fire Chiefs! This is a unique way for your business to gain valuable and informed customer insight into your product or service. You may be planning to launch an entirely new product into the Fire and Rescue market, adapting a current offering, or seeking to gain approval for development funding in-house. Alternatively, you may have a new idea that you want to “battle test” for proof of concept before making an investment decision. Whatever the case, FireCrucible provides you with a structured approach to analysing the viability, potential customer value and likely competition to your offering. FireCrucible uses a panel of subject matter experts who are trained to explore in a rigorous and objective way the challenges and opportunities that face your fledgling product/service.

As part of this inaugural event, we invite you, free of charge, for the first North American FireCrucible held in conjunction with the Innovation Conference in San Diego, CA on February 2. Space for the event is limited to a maximum of three companies. Please contact Western Fire Chiefs Association at jenn@wfca.com to reserve your time with the FireCrucible!


Jeffrey Johnson

CEO Western Fire Chiefs Association


www.wfca.com